We invite you to invest in a business that aligns profit with purpose.
The total cost of participating in sports, including membership fees, training expenses, equipment costs, and participation in sports events, can be a significant barrier for Norwegian families.
In collaboration with the Norwegian Sports Federation, Supporter.no will develop and provide the fundraising solution "Sports Guardian" completely free of charge to all sports clubs.
The Sports Guardian project aims to break down economic barriers that prevent children from participating in sports while promoting equal access to sports activities for all children.
The term "Sports Guardian" refers to individuals or organizations that provide financial support or sponsorship for a child's participation in sports activities. By supporting a local sports club, you help children participate without worrying about membership fees or equipment costs.
Create joy to sports for all children - become a sports guardian!
A funding solution that anyone can use
We would like to invite you to join as an important part of our project and contribute to breaking down barriers to children's participation in sport.
93-95% is paid to the sports team!*
How many sports guardians are you able to engage?
Areas of use for income via Idrettsfadder

Member and training fee
Full or partial coverage of membership fees and training fees. All with the aim of ensuring that children have the opportunity to participate in sports without financial restrictions.
Community events
Organize sports days that are open to all children, regardless of their financial situation. These events can promote inclusion and encourage more children to participate in sports.
Buy in equipment
Purchase of equipment that can be loaned or donated to children who do not have access to this. It can include things like shoes/skates, footballs, basketballs, tennis rackets, even bicycles, depending on the sport the club focuses on.
Travel and tournament fees
Give those who cannot afford it an opportunity to participate in the cup and other events where participant costs and/or travel costs are covered by the funds raised.
«NIF greatly appreciates collaboration partners who want to contribute to solving many of sport's small and large challenges. Supporter.no offers a free and user-friendly online shop that helps sports teams to obtain new income, without risk and with significant potential to strengthen club finances in a time that is demanding for all of us. Supporter.no has skilled employees who help the sports teams to get started with the sale of supporter equipment from their online store.
The platform is constantly being developed with new income-generating services. One of the concepts under development is "sports sponsorship", which makes it possible for all supporters to make a earmarked contribution to a sports team, activity groups or individual athletes. These will be valuable contributions in our joint efforts to prevent finances from becoming a barrier to sports participation.»
The market: Minidrett.no
Our collaboration with the Norwegian Sports Confederation is a clear confirmation that our service has received recognition at the highest level in Norwegian sports!
At NIF, there is a great commitment to ensure that finances never become an obstacle for children and young people's participation in sport, and Supporters have been given a unique opportunity to be a full part of NIF's investment in this regard!
NIF has decided that our service will be integrated on minidrett.no, where everyone with a position of trust in a sports team is registered. This means that all the managers in Norway's 9,454 sports teams, which include almost 1.9 million members, will have the opportunity to create a Sports Guardian campaign directly on their own sports team's page at the Norwegian Sports Confederation!
This gives Supporter.no visibility towards the entire Norwegian market, and sports will have easy access to all the opportunities that our service can offer.
Supporter will now take a giant step forward and be developed to become the definitive income platform for sport. Our goal is to make Supporter the gold standard for revenue generation for anyone running a sports team.
The goal is to create sporting joy for more than
15,000 children by 2027!
Sports Guardian - an international venture
Sports guradian should not only be a solution for Norwegian sports teams, but be a global provider for sports teams all over the world!
Learn more about our ambitions for the Idrettsfadder project in the video below.
«"Supporter.no really meets a need that many sports teams in Norway are aware of. Obtaining extra income can be difficult, especially for the slightly smaller clubs. With Supporter.no, the clubs get a solution that is both simple and intuitive, which I think will appeal to both those who want to start a fundraising campaign and those who want to support. If the income is used, for example, to cover training fees for children from families with tighter finances, this can break down financial barriers and make sports more accessible.
When it comes to Fanfunding, I see great potential for growth - both nationally and internationally. It is not easy for performers to finance their own investment, especially if you are an "up and coming" or from a big city. Many athletes today use their social media actively, and Fanfunding can be the perfect bridge between young talents and their fans or smaller sponsors."»
Full freedom of choice for you and your donors
Should it be possible to give anonymously? Lump sum, monthly or yearly? Should one be allowed to give as a private person, business or both?
You are in control and decide for yourself how your Idrettsfadder campaign should work for your sports team!
F U N C T I O N A L I T Y
No charge
There are no setup costs or monthly fees. Only 5% of each transaction goes to the Supporter.
Integrated payment solution
Your donors can choose whether they want to pay their donation by card or VIPPS.
1 minute to set up
It will be so easy to set up a Sports Guardian campaign that it only takes a minute!
Engage the members
You can engage all members of the sports team to become ambassadors for your campaign.
Donors can be anonymous
Donors choose whether they want to give anonymously or want their name on your donor list.
Great landing page
You get your own organization page, which can also be on your own website.
Set up suggested amount
You can help donors by setting up predefined sums that they can choose from.
Frequent payouts
You choose how often you want to receive payments to the sports team's account from Supporter.
Select frequencies
Choose whether donors should donate a lump sum, monthly, quarterly, semi-annually or annually.
Newsletter
You can decide for yourself whether donors should be able to sign up for your newsletter.
Sharing of campaign
All donors will have the opportunity to share the campaign on their social media.
Private and business
You choose whether you should be able to give as a company, private person or both.
«"The Erkeengler Foundation works to ensure that children and young people have the opportunity to engage in leisure activities regardless of background. Financial limitations should therefore not be an obstacle to being able to participate in play and leisure activities. With a desire to continue this work for many years to come, we are completely dependent on getting funds into the foundation in order to have a sustainable economy.
Supporter.no gives us another leg to stand on to secure the funds we need to do our socially beneficial work and is something we intend to use actively in our business. Not only is it easy to use, but there is also no risk for us, which can be a barrier for many. The fact that we share common values and have a goal to achieve the same means that the choice for us is easy to cooperate with Supporter.no and we are very much looking forward to the launch of Idrettsfadder, which is in line with our strategies for the future. Together, we hope that we can contribute to getting "Everyone on the team" and create an arena for play, mastery and joy for many children"»
With the UN's sustainability goals in focus
By promoting physical health, supporting quality education, promoting gender equality, reducing inequalities and fostering partnerships, the involvement of children in sport is in line with the UN's Sustainable Development Goals and paves the way for a healthier, more inclusive and sustainable future.
Goal 3 - good health and quality of life:
Sports involvement encourages physical activity, promotes healthy lifestyles and contributes to children's overall well-being. Regular exercise through sports helps prevent obesity, improves heart health and reduces the risk of chronic diseases.
Goal 4 - quality education:
Sports programs in schools provide opportunities for holistic development and supplement the academic education. Physical education and participation in sports strengthen children's cognitive abilities, concentration and general learning results.
Goal 5 - equality:
Sport can help break down gender stereotypes and promote equality. By encouraging both girls and boys to participate in sports on equal terms, inclusion, strengthening and development of leadership skills are promoted among children, regardless of gender.
Goal 10 - reduced inequalities:
Access to sports programs can reduce economic differences and inequalities. By offering equal opportunities for participation, regardless of background, sport helps to promote social inclusion and create a fairer society.
Goal 17 - cooperation for the goals:
Engaging children in sport requires collaboration between governments, educational institutions, sports organizations and communities. Partnerships and collaboration between these actors can create sustainable sports programs that have a positive impact on children's lives and contribute to achieving several sustainability goals.
Core team, investors and advisors
Supporter.no AS has put together a dedicated team to create profitable growth in the company.
Tor Martin Olsen (Founder + CEO) is the mastermind behind the company's unique service offering and the overall business idea. After the first establishment and development phase, his main focus is currently on future service development and expanding market access both in Norway and internationally.
Berit Sjøvik (COO) adds valuable industry experience, as she has previously scaled an e-commerce company from NOK 36 million to NOK 150 million annually before the company was sold for over NOK 100 million. Her expertise in international business management, e-commerce and law adds depth to the management team.
Our CFO, Hans Petter Madsen, is known for his ability to turn companies from making losses into profitable units. As CEO of DNB Forsikring, he turned a loss of 140 million into a profit of over 200 million! He adds significant value in financial planning and implementation for the company, which is documented through his leadership that led two businesses from start-up to billion-dollar turnover.
Magnus Løvdal (investor/legal) with his two decades of experience in mergers and acquisitions, he provides invaluable advice on legal issues, including the preparation of cooperation agreements, supplier contracts, IPR agreements, license agreements, creation of terms of use for the platform and more.
Haakon Jensen (AB) is formerly Chief Product & Marketing Officer at Spleis.no. Haakon was responsible for product, marketing, technology and strategy for the most popular crowdfunding platform in Norway, which has helped people raise over NOK 500 million. He is now helping Supporter establish its own crowdfunding solution for 2024.
Roya Sori (Project manager). Roya has previously held roles as HR and marketing manager, and are now the project manager for the Sports Guardian project at supporter.no. Roya has previously been nominated for awards for the work she does for fellow human beings, where she caters to young people who struggle with bullying, alienation and suicidal thoughts. Redirecting her passion by fighting injustice through social media, she is now on a mission to fight inequality, break down economic barriers and empower more children through sports!
INVESTMENT OPPORTUNITY
The company seeks an investment of NOK 6m at a valuation of the company at NOK 50m.
The investment will be used to further develop the platform to give sports teams more ways to generate revenue via Supporter, while establishing a team that will work actively to help our users succeed in using Supporter to generate revenue.
After all costs have been covered, Supporter will be left with a net profit of 11.4% before tax of our turnover. Based on our forecast, the budgets for the coming years are:
2024: 165 sports teams * NOK 250,000 = NOK 41,250,000 / 11.4% = NOK 4,702,500
2025: 312 sports teams * NOK 250,000 = NOK 78,000,000 / 11.4% = NOK 8,892,000
2026: 432 sports teams * NOK 250,000 = NOK 108,000,000 / 11.4% = NOK 12,312,000
About 57% of the turnover through Supporter goes back to the sports teams. This means that if we achieve our goals in the next three years, Supporter will have a net profit of approximately NOK 25 million in total, while we will pay a total of NOK 129,532,500 to the sport.